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The problem with that is that there haven’t been generic “peace” protests going on, and there isn’t some general movement that Pepsi is trying to evoke. What we’ve had for the last few years is protests against police over the shooting and killing of unarmed black people, as well as an increasing level of hate and crime against blacks, muslims, Latin Americans, gay, trans the list goes on. The message of this commercial seems to be “Hey, let’s just buy the police a Pepsi and maybe they’ll stop shooting us,” They might as well have pictured a survivor of the Charleston church shooting giving Dylann Roof a Pepsi. The whole idea delegitimizes the BLM movement, and trivializes the rampant discrimination that is going on and perpetuated by the Trump administration and republicans. We cannot buy these people a Pepsi and hope it’ll be alright. If anything, they’re the ones who should be buying us a Pepsi.

Why did the coke ad work? Different times, for one. Also, they didn’t try to portray a peace protester giving a coke to a national guardsman at Kent State. Waetherman: The problem with that is that there haven’t been generic “peace” protests going on, and there isn’t some general movement that Pepsi is trying to evoke. But there have been many DIFFERENT protests for many different things. BLM is just one movement among many.

I think it would be a worse move to make it s specific protest, as then the others are like “what about me?” So I understand not evoking one specific movement. To me it showed just in general “Young people speaking their minds Singing songs and carrying signs”. That perhaps more people (young people) are more politically and culturally aware and working towards something better. At least part of it.

Honestly the inclusion of Ms. Jenner is what ruins it. I dunno - it’s not a great ad, but I see what they were going for.

Do they deserve as much flack as they are getting? You can’t fool all of the people all of the time, and while trying to be current and edgy, you can cross the line to pandering or bad taste. Mister44: Young people speaking their minds Singing songs and carrying signs' Yeah and i think that’s where it went wrong. Or at least started to go wrong. Portraying all these “young people” as one cause that could be summed up as “peace” is pretty tone deaf. Then again, the same might have been said of the Coke ad, but at the time people might have been less cynical, or at least the cynical didn’t have the influence they have today. I think another major flaw in the ad, and a contrast to the coke ad, was the use of a “star” (i use the term loosely) in Kendall Jenner.

The ad portrays her as a model who is pretty clueless and indifferent until along come a bunch of peace protesters and she thinks “Hey, I don’t know what this is all about but I’ll join them, and maybe they’d like a Pepsi too!” By the end of the commercial she is their leader, and essentially brokers the peace between them and the police. “Voice of the generation pop star engages in Pepsi diplomacy, peace reigns” is a pretty conceited statement by both Jenner and Pepsi. This is the core of why I hate advertising in general. If companies would just try to sell their products based on their merits, I wouldn’t have a problem. There’d always be a little puffery, as to be expected, but the commercial would at least consist of the company telling you why their product is useful or desirable, or maybe why it’s superior to a competitor’s.

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This is how commercials used to be, and how a few of them still are. It’s annoying to sit through, but not infuriating. What IS infuriating is commercials that try to “connect” with certain groups, or be clever, or exploit real life events for profit, which seems to be most of them.